News Speak B-roll, strings, feeds, VOSOT and IFBs - to outsiders it's the complex code of the modern news room - here it's our second language. With the strongest media contacts in the industry, we deal with the media as peers, not as bothersome publicity hounds. And they don't just hear from us when we're pitching. In the peaks and valleys of news cycles, we're the ones tipping them off to emerging trends, pointing them to experts on the front lines, and sometimes just calling to chat. It's those efforts that pay the biggest media dividends.